Thursday, 4 August 2011

Six Secrets to Sales and Network Marketing

Vision, leadership, goal setting, recruitment, training, coaching and motivation are all familiar terms. If you want to succeed in network marketing in today's changing world, you must study these concepts carefully and make them part of your daily life. Today more than ever before these qualities and skills are critical to success in a network marketer.
Today's business leaders need different attitudes, skills, and knowledge in order to succeed. They need to be well-rounded individuals with a broad outlook and the ability to keep up with rapid change.
1. Broadened responsibilities - former president Harry S. Truman had a sign on his oval office desk: "the buck stops here". He left this as a legacy to us, and we must pick up the momentum, albeit 45 years later. The legacy is this: we are responsible for our actions. We must be more than salespeople, more than managers, more than trainers. We must be citizens and executives fully responsible for our actions and responsible to those with whom we do business, both internally and externally. On the corporate level, this is called corporate social responsibility; on the individual level, we shall call it personal management responsibility. If we want to earn good bucks, we must practice the Truman doctrine; "the buck stops with us".
2. Team selling - the old image of the salesperson as a rugged individualist is fading. Todays sales representative has become much more of a professional. The former one man, backslapping, cigar-chomping powerhouse with his collection of whiz-bang jokes has gone the way of the cigar store Indian. A highly coordinated and trained strategic sales team is taking over. Those who have not realized this must soon adjust to the new reality.
3. Learning from the past - another well known adage tells us that if we do not learn from history, we are dumbed to repeat it. In the network marketing industry, we must learn from some of the "great ones" who have preceded us. Elmer wheeler and his "sizzlemanship" became renowned around 1940. His classic selling words are still applicable.
4. Communication, cooperation, customer relations - these "three c's" of modern salesmanship work together and can be the lubricant of sales success. Therefore, they are being incorporated in the modern sales manager's lexicon. Communication is the art of keeping in touch with all the groups that are necessary for the successful achievement of ones goals. Cooperation is obvious and is expressed by the end for team selling. Customer relations involves the field of public relations and establishing a credible image for oneself, ones products and services and the company or companies one represents.
5. Outside-inside conflict resolution - in order to concentrate sales and management efforts on the primary tasks, sales management and selling - we need to work in a smooth, pleasant, friction-free environment. Damaging interpersonal conflicts, whether within one's own staff and company or outside of them, need to be resolved quickly and completely. Profits are lost because of misunderstanding and distrust. There are few social or corporate situations that cannot be resolved by frank and open communication.
6. Team building- in addition to team selling, it is vital to look at R&D. strategic alliances also include outside groups such as suppliers, distributors, transporters, and local-level sellers. Secondary influences, such as government bodies and officials and the media, can also be included. Remember that alone we can fall, but together we can succeed.

Attraction Marketing - What Is It?

For many of us in sales, we were taught to provide excellent service to our clients while providing our services at a reasonable fee. We had to be knowledgeable in what we sold and we had to be able to answer any question that our clients presented to us. The clients used us as their knowledge base.
They also used other means of obtaining information, such as the BBB (Better Business Bureau), they researched the various consumer reports and magazines and they communicated with family and friends to validate the information that the sales person provided. If the sales person succeeded and passed the test, they normally won the sale.
Things have changed. Today, the consumer reaches out to the internet and obtains a vast wealth of information. Most of the information is valid and informative. The consumer still speaks with family and friends; however now they use the social networking sites to obtain insights and reads reviews online about the various products and services. The consumer today is much more informed and they know how to obtain the information that they need to make that buying decision.
The sales professionals that win in this new market are the ones that provide information about their product with open arms. This is called Attraction Marketing.
Attraction Marketing can be successful in just about any business model. From selling shoes to furniture; to insurance to homes and loans, the process is about the same.
Attraction Marketing delivers quality information to the consumer BEFORE they buy. They are offered information about the product or service that they want to buy and explore various means of information. The sales person or company that best delivers the required information and stays in contact with the prospect are the ones that normally win the business.
Attraction Marketing is not pushy or "in-your-face"; it is a simple and detailed methodology of delivering information to the consumer. When used properly Attraction Marketing will grow your business and the sales person or company will grow and be rated as an expert in their field by the consumer. The consumer will post their finding on their social networking sites and will post comments on the company's websites and/or blogs. Todays' consumer is very interactive with the sales process.
Attraction Marketing allows the experts of their field educate their prospects to success. Consider Attraction Marketing for your business. You will be glad that you did.