Build Traffic

Top 10 Tips to Guaranteed Targeted Traffic

 1. Optimize Your Website

While SEO (Search Engine Optimization) is a full-time career option, you can either hire an expert to do this or follow the suggestions below and get the ball rolling yourself -

a) Select Your Keywords Wisely - Keywords are the phrases people use to search and come to your website, thereafter, hire your services or buy your products. The trick is to find keywords that are highly relevant to what you offer and popular enough that your target audience will use in search engines, but not so competitive that you can't rank well using them. (Tip: GoodKeywords.com provides a free keyword tool to help you get started. Find your ‘magic’ keywords and use them to build your website content!)

b) Create Your Meta Tags - One of the methods search engines use to evaluate and read your website is known as 'Meta tags.' Make sure you include your keywords, website title and description in meta tags in the source code of each of your web pages.

c) Create an SEO Friendly Website - Avoid bandwidth-hogging flash animations, fancy graphics or "alt" tags in HTML for pictures. Not only will this slow down your website's loading speed, search engines bots will also find it difficult to read, index, and rank your web pages.

d) Get Links to Your Sites - Create a ‘Links’ or ‘Resources’ page and add links to good, relevant websites. This makes search engines think that your site provides valuable information and it should, therefore, appear high in search engine results.

2. Submit Your Website to Search Engines

Don’t wait for search engine robots or spiders to find you. Instead, go ahead and submit your website to major search engines like Google, Yahoo, MSN, Dmoz etc. and remember to do this regularly!

3. Use PPC Advertising

The best PPC (Pay-Per-Click) programs are offered by Google and Yahoo respectively, called Adwords and Overture. It’s usually pretty tough getting top rankings in the search engines in a short period of time, but it can be very easy to get on the first page of results quickly enough, with a PPC campaign. A PPC campaign can be started with a very small investment and you retain full control over your budget. You only pay when someone clicks on your ad that takes them to your website.

4. Swap Ads with other Ezines

It's a good idea to swap ads or links with other ezine publishers in your niche. These can be real ads, testimonials about your niche, or recommendations within the content of an ezine itself. Also, consider buying some ad space in ezine publications in your niche that have a large circulation. Always run an ad for at least 3 consecutive issues in order to get the best results.

5. Give Away Freebies

Everyone loves freebies and people will even come to your site just to check what you are giving away. So keep in mind to include a free eBook, a time bound discount coupon, a prize for every X-th visitor, etc. on your website. You can also partner with other JV (Joint Venture) sites where you can offer free products and get people to your own website. Make sure you capture your visitor’s name and email address using opt-in form so that you could easily follow up with them later. Remember, 'the money is in the size of your list.'

6. Become a Guru

Other than freebies, people love free advice! So find sites where you're allowed to answer questions, and then take some time off to provide detailed answers to each one of them. Become an expert in your niche, and with every answer you give or every solution you provide, don’t forget to add your website URL at the end.

7. Participate in Discussion Forums

Participating in forums, blogs, and discussion groups is yet another fantastic idea to drive targeted traffic to your site. Check to see if you can offer any advice or make valuable suggestions in forum threads. Always remember to provide your website URL at the bottom of each post you make. Each forum may have its own set of rules about promoting your website, so make sure you carefully read and follow their terms and conditions to avoid being accused of spamming.

8. Submit Articles

This is actually the most genuine and effective technique to getting targeted traffic to your website. Write articles that come under your niche, embed your website link within, and submit the articles to online article directories. Articles with quality content and information tempt readers to click-thru to your site, in the hope of getting more advice or tips. Once prospects reach your website, they're also exposed to the products and services you offer - which can sometimes result in many sales for you!

9. Write A Press Release

Write a press release about your business and circulate it in the local media, online news sites and RSS. Be careful not to make it sound like an advertisement, though. For more information about press releases promotion, check out http://www.prweb.com/pressreleasetips.php

10. Online Networks

There are many sites today where you can network online. These networks usually have groups which you can belong to and post articles and comments. Some good examples would be adlandpro.com, ryze.com, ecademy.com, directmatches.com and linkedin.com to name a few. They work pretty much the same as discussion forums where you can post your articles, and comments, or discuss general issues with others. Many online networking sites offer you an individual page on the network where you can advertise what you have to offer and include a link to your website.

How to Get Visitors to Read Your Article and Increase Your Web Site Traffic

Article writing should be a major part of your internet marketing strategy. In most cases, depending on the content, articles can greatly increase traffic to your web site. But there is a problem.
The internet was built for those of us who love to surf through the information rather than read volumes at a time. Since many people do prefer scanning, there is a pretty good chance your entire article will not be read. Visitors usually look for sentences or paragraphs that capture their attention, and then return to the search engines to continue surfing. If they happen to come across a poor or mediocre article, they will leave even sooner. You can bank on that.

So what does it take to get your visitors to read more than a few sentences and view your article as a quality resource? The answer is to provide a well written article with plenty of useful content. You can get more web site traffic by using the following tips.

1. Use Sub-headings

A good sub-heading can peak the curiosity of your visitors and get them to read more of your article. Do not try to be too cute. The sub-heading should be relative to your subject without overwhelming the content of article. The whole purpose of a sub heading is to lead the visitor to the next section of your article. Integrate your subheadings without allowing them to be distractions.

2. Use Bullets and/or Numbers

For whatever reason, people like lists. Most of us will take reading articles with bullets and numbers over those with long drawn out paragraphs. With so much information available today, attention spans are not what they used to be. People get bored very easily, so you must capture their attention fast and hold it. Formatting with bullets or numbers allow you to keep the pace and momentum of your article moving forward. Think in terms of the soundbytes you see on television; descriptive and catchy but very brief. Apply that to your article writing.

3. The Hook

Each paragraph of your article must hand off to the next one. Develop a main point for each paragraph without giving too much information away concerning the rest of the article. Think of each paragraph as steps that get your visitors to take action. The action in this case is you want them to continue reading your article and click on your web site link in the resource box. Give your readers just enough in each paragraph to get them to the end of your article.

4. Your Credibility

This by itself can determine your site traffic. If you are just starting out, the best credibility is to provide good content. The product or service you offer might be great but let us face facts: among millions of websites, people do not know you. Earning credibility does not happen overnight. It is going to require a steady flow of unique content before you stand out from the crowd so get started writing now.

Whether immediate or long term the point is get readers to go beyond just scanning your article. Utilize these tips while staying focused on providing informative content and watch your web traffic steadily increase.

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 1

Every website needs traffic. The life of every business on the internet is the amount of visitors you have and can drive to your website on a daily basis. There are various means of generating website traffic. Unfortunately, most people think that driving traffic to their website entails only one thing and that is building the site! Wrong. If you have been involved in any form of business at all whether offline or online, you’ll realize that the soul of every viable business is in the amount of customers or clients it can make and how many sales it can generate. This of course depends on the amount of prospects they can get to buy their products and services.
There are various methods of generating traffic to your online business. They are grouped into two major classes:

1. Online Traffic Generation Methods
2. Offline Traffic Generation Methods

Because this is a series on traffic generation, we’ll start with looking at traffic generation methods offline.

Now I know that seems like a contradiction. I mean how could you use an offline based method of advertising to promote an online based product and services? Well, let me show you. The various ways through which you can generate and drive traffic o your website are

1. Advertising in the dailies.
2. Use of stickers on your car, door etc.
3. Banner advertising.
4. Billboard advertising.
5. Writing articles for newspapers.
6. Buying ad space in the newspapers.
7. Printing flyers for distribution.
8. Creating jingles for radio and TV Ads.
9. Printing of Business cards that could be handed out to people with your website address on it.
10. Exhibitions and Trade Fairs.
11. Printing your company name and website address on your clothes.
These are some of the many forms of promoting your website offline. Note that these methods look pretty simple but they are very effective forms of advertising.

Advertising in the dailies is not as hard and definitely not very expensive if you were to place your ads in the classified sections of the magazine. To do this, all you need do is call up the advertising manager of each newspaper publication you intend to advertise in and ask the current rates for their classifieds. Most times, their rates are really cheap. If you want a database of national dailies that you could advertise in, visit nationaldailies.com (Include real website from Google cash). They have in their listings over 250 newspapers with a reach of over 1 million subscribers. This way, your ads gets to be seen by about a million people. Follow carefully here. All you need is just about $750 a month on these adverts. If just one percent of those who see your ads were to visit your website, you’ll have ten thousand visitors –some ads have been known to do a lot better than pull 1% to the website. Now, let’s assume you sell products worth just $29 each. If just 200 people buy from you, you’ll end up with a net sales of about $5800 and a profit margin of $5050. That’s an incredible 500+% profit from just one campaign. Now, you see how profitable that can be. Not to mention the number of people who will visit your website as a result of the ads you put in the newspapers.

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 2

In this edition of the series on generating website traffic, we’ll be taking a look at methods you can use in generating website traffic online. There are various methods used to generate traffic online. There are the fee-based ones and the free website traffic generation methods. Some of the fees based are cheap while others are expensive. It all depends on all you and on how much you are willing to spend on the advertising.
Under the fee based methods of advertising, you have the following:
1. Payperclick Advert campaigns
2. Classified ads
3. Ezine and Newsletter advertising
4. Search Engine Optimization
5. Paying to Build Email lists popularly known as subscriber lists.
6. Paying to get listed in directories.
7. Purchasing of Text links
8. Advertising on EBay

Under the free methods of advertising are:

1. Article marketing
2. Forum Posting
3. Email marketing after you have built a list
4. Submitting videos to video directories.
5. Using free Classified directories
6. Viral marketing methods e.g use of a tell-a-friend script
7. Tagging and pinging
8. Using Traffic Exchanges.
9. Use of safelists
10. Recruiting affiliates to help sell your products for a commission.
11. Reciprocal linking.
12. Search Engine Optimization.

Because writing on all these will be extremely tasking, I’ll like to narrow down the topics that we’ll be looking at the most relevant of these methods. We’ll start with the Fee based and then move on to the free methods.

1. Pay Per Click Campaigns.

The most popular of these advertising methods is the famous Google adwords. Unfortunately, most people do not know that Google isn’t the only reputable company offering PPC advert campaigns. There are also companies like Azoogle, Chitika, MSN adcenter, Yahoo Search marketing and other smaller PPC search engines such as Enhance.com, goclick.com, search123.com, and a host of others. What these companies do is they offer the advertiser a space on their website to advertise their products and services while billing them an agreed amount of money for every click that advertisers make. That is why it is called pay per click.

Of them all, Google still seems like it is the best at providing the best advertising services because it receives over 10 billion searches in a month. This topic is a very vast topic. Since this is just an introduction to all the various forms of advertising, it would be best to pick up some of the best books on Google advertising online. Three very good books are Google cash by Chris Carpenter, The Definitive Guide to Google Adwords by Perry Marshal, Adwords miracle. These books are written by well recognized and highly respected in the internet marketing field. They provide high quality guides that you’ll find full of relevant information.

Google adwords seems simple at face value, but the truth is if you don’t know what you are doing, you will lose lots of money. That’s the reason you need to pick up these materials. Do not assume when you get to the website and sign up, they’ll just guide you along. All they want from you is your money. So, if you don’t know what you are doing, your money will go down the drain.

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 4

In the last edition, we looked at the reasons why ezine ads do not work for most people. If that edition was depressing, I’d like to say cheer up. Sometimes, it is best to hear the truth and then know what step to take next to make profits from your ezine ads. Sure people make money from placing ads in ezines, but it takes practice, and thinking outside the box.

Breaking the ezine ads jinx, as I like to say takes just some simple steps to do. Getting them done gets your inbox filled with cash. I have noticed that marketers who were selling the same products but came from another angle of marketing, gets better response rate than most who follow the “tested and tried” emails or solo ads their, merchants provide. The only exception to this rule is if you are the first person to get the ad across to the subscribers before any other person does. Asides this, no results are guaranteed.

To get the best from your ezine advertising, it is better to change the subject line of the email you will send except you are absolutely sure that you are the first person to get the message across to them. Since you cannot be sure of this, you can decide to pay for two ezine ads: one with the original solo ad template, another with your own crafted letter. Try this and see the difference. Whichever works in favor of you could be your best bet.

To get maximum return on investment (ROI), send a solo mailing or tops sponsor ad. If you are not sure what these are, they are different types of ads that you see in ezines. Top sponsor ads are the ads at the top of the ezine or newsletter while solo ads are ads that are sent singly without competing with any other ads. So, in this case you get the undivided attention of the subscribers who will read your offer and head over to wherever you direct them to.

Solo ads are usually the most expensive and highly converting followed by top sponsor ads, which are less expensive but also produces result. Last on The scale is the classifieds. These more often than not produce very minimal results.

So, how do you get the best ezines to advertise your products in? There are various directories that provide access to high quality ezines. You could also decide to either search online for them or visit http://www.directoryofezines.com, http://www.topezineads.com, http://www.ezines-r-us.com. Their services are really good. But if your market is not within the Internet marketing niche, use the search engines and type in the key word “niche ezines and newsletters”. Substitute the “niche” with your market e.g. let’s say you sell flowers, all you need do is type in the search bar “flower selling ezines or newsletters”. If you are not satisfied with the results, look for message boards, forums, and discussion boards on the topic. This will provide you with enough information on all you need. 

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 5

If you intend to quickly drive traffic to your website, then, you need to realize that it is going to cost you money. If you are not willing to spend the money, you might as well be willing to spend the time and that sometimes, does not suffice as you end up having results that are less than your expectations.
One of the quickest ways you can drive targeted traffic to your website is through the use of ezines and newsletters. There are ezine publishers out there who are willing to give you a space to advertise your products to their subscribers and probably profit from it. If you don’t know what an ezine ad looks like, here is an example. Have you opened an email and it seems to contain a whole lot of adverts? Yes. That’s what an ezine ad looks like. All you really need to do to get maximum exposure is maximize these ezines to the fullest and get the best results from them. Unfortunately, people lose money. Sometimes, we all play the numbers game. If I advertise to a list of about 1 million subscribers, I am bound to profit no matter what! Wrong sir. People have been known to advertise to ezines and not even make a return on their investments.

This happens particularly when there isn’t any strong relationship between the purported list owner and his subscribers. It is important to know that sending an email is not just about it. Recent estimates have shown that less than 50 percent of the emails sent by marketers today get to the subscribers’ inbox; and even when they do, less than ten percent are opened. Gory statistics isn’t it? Yet these come from marketers who actually keep in touch with their subscribers, offer them free gifts once in a while to keep them “sweet” and to keep their place on their subscribers lists of people to listen to and hear from. If you doubt these statistics, ask popular Internet marketers such as Armand Morin, Derek Gehl, David Vallieres, Stephen Pierce, Patrick Chan, Aurelius Tjin and a whole lot of others. You will find that one of their major problems is getting their subscribers to read their emails. So, when you see all those offers claiming to place your ads in front of 1 million people, check properly.

Another reason ezine ads don’t do well is the copy that is sent to the subscribers. In case you are not aware, your copy will determine to a large extent, how much response you get from your ads. What most marketers do is just get an email from the owner of the product they want to promote and “blast” to the subscribers. “Blasting” is not a bad thing if your copy is different as you are bound to get different and better results from the list than from those who just sent the mail like that. Let me tell you why this tactic of just sending your ads without crafting your own copy does not work. These subscribers have probably had the same offers you are sending to them and are immune to the copy as a result; regardless of how compelling the copy might be. I have watched as marketers flooded my inbox with the same headlines, and the same ads. The only difference usually is in the kinds of bonuses they offer. So, to make your ezine ads a success, think outside the box. Don’t do the “death of ……” gimmick. It doesn’t work.