Tuesday, 9 August 2011

SEO - The Key to a Flourishing Website

Websites are being nurtured everyday and published on the World Wide Web; but what is the use of building such websites if they are not witnessed by the internet users?
The answer to the above mentioned question is a simple theory; in order to successfully promote your product / brand you need the help of proper marketing tools, in the same way; you need the help of a technology called SEO to ideally promote your website amongst its users.
What is SEO-Search Engine Optimization
SEO is a technique used to promote your website to appear on top of all the search engines. The Search Engine Optimizer studies into your product and comes up with exact keywords that are necessary to be promoted. The Optimizer fine tunes your website ensuring that the customer searching for the keywords of your product is identified, and directed to your website by demonstrating it at the top of the search list.
Why Switch to SEO?
SEO has proved to be successful in many case studies. Some instances have reported customers experiencing a whopping 40% increase in feedback after a successful Campaign. Passing the ball on to your hand, just imagine achieving that set of targeted sales that you were always dreaming about.
Search Engine Optimization is not only about attracting customers to your website; it is about bringing in prospective customers who are interested in your product. Customers are encouraged to deliberately walk in to your website thus leaving your competitors in the dust.
Short Benefits of SEO
  • SEO is very cost effective when compared to the regular advertising costs. It helps you or your company save a lot of money and also guarantees a higher Return on Investment (ROI)
  • SEO gets you targeted traffic thus ensuring that your products are viewed by prominent customers. This leads to growth in sales and turnover.
  • SEO ensures that your WebPages are optimized to work faster. This means that your customers get to access your site quicker and thus make you stand out of the rest.
  • SEO makes your website globally recognized thus widening your reach of customers into new Regions.
Still wondering Why SEO?
  • 99% of the web users seek the help of search engines on a daily basis
  • An average search engine has an approximated 2 Billion Searches every day

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