Monday, 15 August 2011

How to get noticed by Search Engines

The famous "spiders" that crawl all over the "web" are the industry terms to help us understand what is happening each time we post new content online. They aren't real spiders, anymore than computer viruses are actual viruses. But the metaphors can be helpful in trying to figure this all out.
Whenever you post a piece of content to your website or blog, or add a new product or service to a new or existing salespage, something happens. Just like a spider feels when it's web start to jiggle from a new insect that is trappped inside, so the content, product, or service you have added jiggles the web, and a spider comes out to see what's going on.
The spider is looking to see if your content matches your keywords and meta tags. He wants to know if your CPA offers match the theme of your topics. He wants to check for keyword usage or over saturation. So he comes out and "crawls" your site. He is going to look for an "about me" page. He wants to see a "contact" page. He wants to see if you have a privacy policy.
He is also looking for the content of each page to see if it matches the titles and meta tags. He wants to see if there'a a video. (He's really impressed with that.)
But before you can even get that far, you have to let him know you're there. This is done by "pinging". Most sites will send out their own pings from the invisible workings of the web. This happens because your webhost wants you to get listed, so you will make money and keep paying him for hosting. So eventually it will ping for you. But if you'd like things to move along a little faster, you can jiggle the web yourself with your own manual ping. Just go to after you have finished your new blog article or added a new product or service. Follow the simple instructions online, and you will ping a spider right away. Instead of waiting hours or days for a spider to come along, he will likely come running right after the first manual ping.
Add this to your arsenal to get the word out faster of new updates to your site, and it will speed the up the increase in your traffic.
Here's to your own monumental success!


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